By Shelby Sebens | Northwest Watchdog
And next up? The agency will be looking for high school marching bands to play the pro-Affordable Care Act anthem in a contest aimed at bringing more attention to the government-funded health care exchange.
The ads have grabbed much criticism for their lack of detail about the Affordable Care Act.
“We’ve heard the criticism that those ads don’t tell people enough what Cover Oregon is,” said Amy Fauver, senior marketing manager at health exchange agency Cover Oregon, during a media briefing.
She argues the ads are driving people to the Cover Oregon website and that people are calling for more information. Fauver said the agency saw a record number of calls (500) to the call center in Salem and hits to the website Monday.
That’s about $3 million on ads to send people elsewhere for information. Fauver did refer to three more detailed ads that explain you can still be covered if you have a pre-existing condition, how to use the system and financial help that’s available for those in need.
Not everyone hates the ads. Time Magazine put Oregon at the top of its list of “best government-funded Obamacare Ads.”
But even Fauver admits they can do better. She said Cover Oregon’s next step is to work with community outreach partners around the state to convince people to sign up for the health care program.
Oh, and more ads. This time they’ll be in Spanish and once again performed by a local musician.
And remember that “Live Long in Oregon” song you likely can’t get out of your head unless you’re muting the TV? Well, Cover Oregon plans to hold a contest among high school marching bands, asking them to play the Obamacare anthem.
The winning marching band gets an all expenses paid trip to Eugene to perform at the Oregon vs. Oregon State “Civil War” pre-game football celebration on Nov. 29. Bands can pick any one of the Obamacare songs to play and must send it in by Nov. 1 then viewers can vote on their favorite on You Tube from Nov. 4-13.
More details about how bands can participate can be found at Cover Oregon’s website here.
Need-to-know info from the briefing:
- Enrollment in the exchange opens Oct. 1, but the more important date is Dec. 15, when people must sign up by to receive insurance coverage starting Jan. 1
- There is no cap on how many people can enroll or be eligible for tax credits
- Be on alert for possible fraud. It doesn’t cost to enroll in the program and Cover Oregon officials won’t call you for personal information. There haven’t been cases of fraud yet but just know this in case someone calls asking for a fee for Cover Oregon.
- For more information visit Cover Oregon or call 1-855-COVEROR
Contact Shelby Sebens at [email protected]
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