By Jim Scarantino | New Mexico Watchdog
SANTA FE — An environmental group that wants New Mexico’s largest utility, PNM, to stop using coal to generate electricity is using deceptive and misleading images in its billboard campaign.
New Energy Economy on July 2 announced an advertising campaign to pressure PNM to switch completely to solar power.
Its campaign, titled “Coal Hurts,” shows a child sucking air through a respirator against a background of heavy smoke pouring from a cluster of smokestacks.
But the photo has nothing to do with PNM’s power plant. And though the child in the photo has asthma, NEE won’t say if PNM’s power plant caused the child’s problem.
Instead of suffering high asthma rates, the region of New Mexico where PNM’s plant is located has the lowest childhood asthma rates in the state.