COMMENTARY: Competiton does wonders

By   /  November 27, 2012  /  Commentary, Wisconsin, Wisconsin Commentary, Wisconsin Reporter  /  Comments Off

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BINVERSIE: Competiton does wonders

By   /  November 27, 2012  /  Commentary  /  Comments Off

A NEW LIFE: Competition seems to be doing WEA Trust good.

By Kevin Binversie
It is amazing what a marketing campaign can tell you about some things — not just the new package or latest spinoff, but the way the brand managers want us to see it.
Consider WEA Trust’s recent radio ad campaign during University of Wisconsin-Madison Badgers and Green Bay Packers football games. WEA Trust is a nonprofit insurance company with [...]

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Liberal group looks to make Badger contest political game

By   /  September 30, 2011  /  Governor, News, State Government, Statehouse News Online  /  No Comments

By Wisconsin Reporter
MADISON — A liberal group working to oust Gov. Scott Walker plans to take to the skies Saturday afternoon, making the epic football battle between the University of  Wisconsin Badgers and University of Nebraska Cornhuskers political, according to an email obtained by Wisconsin Reporter.

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Air mail: Liberal group looks to make Badger game political

By   /  September 30, 2011  /  Wisconsin, Wisconsin Reporter  /  No Comments

By Wisconsin Reporter

MADISON — A liberal group working to oust Gov. Scott Walker plans to take to the skies Saturday afternoon, making the epic football battle between the University of  Wisconsin Badgers and University of Nebraska Cornhuskers political, according to an email obtained by Wisconsin Reporter.

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